Feel Free Read Goin' Off: The Story of the Juice Crew & Cold Chillin' Records (RPM Series Book 3) Kindle
Goin' Off chronicles the rise and fall of Cold Chillin' and its partnership with Warner Bros. Records. It follows the careers of the label's recording artists through first-hand accounts of industry players, producers, MCs, and DJs: Roxanne Shanté was a 14-year-old battle rapper who spawned the diss record; MC Shan engaged in a legendary cross-borough feud with KRS-One; Kool G Rap was a foundational participant in what the media dubbed "gangsta rap"; Big Daddy Kane's quick-witted lyricism changed the way people rhyme; the collegiate Masta Ace sought to uplift his community during the height of the crack epidemic; The Genius (aka GZA) co-founded the rap dynasty Wu- Tang Clan; and the enigmatic Biz Markie had the world singing along to his hit anthem "Just a Friend." Plagued by corporate censorship and a landmark sample-related lawsuit in the 1990s, Cold Chillin' folded, leaving behind a legacy shrouded in controversy and a catalog that influenced multiple generations of rap artists.
